How to Sell on Amazon Australia

When was the last time you purchased something from Amazon? Probably recently, right? Well, the chances are your audience is shopping on Amazon Australia too. You’re likely missing out on valuable opportunities to expand sales if your business isn’t an active Amazon Australia seller.

Simply put, becoming an Amazon AU seller can help you leverage a well-established platform to reach new customers, streamline your operations, and grow your business in a thriving market.

From how to sell on Amazon Australia to what to sell, how to make money and how much it costs to sell on Amazon, we’ve got you covered. Let’s dig in…

Why Amazon Australia is Important

Australia’s e-commerce market has seen exponential growth in recent times, with big names like Amazon offering a reputable platform for business growth. A massive 61% of internet users in the USA use Amazon to search before looking anywhere else on the internet, and trends in Australia are closely following.

Amazon Australia’s large and diverse customer base connects entrepreneurs and small businesses with millions of potential buyers, both in Australia and overseas. Gaining access to such a wide audience translates to an international reach – attracting qualified new customers and supercharging your sales.

It’s a winning formula: increased visibility paired with consumer trust. Amazon’s brand reputation is stellar – customers often turn to Amazon for reliable shopping experiences. Listing your product on this well known and trusted marketplace has the power to enhance your brand’s credibility.

In the spirit of tough love (but love nevertheless), the masses are shopping with Amazon. This means you can either get ahead by dominating the Australian audience, or get left behind. 

So, we’ve established that selling on Amazon is important, but it’s not a question of if or when – it’s how to sell on Amazon Australia.

How to Sell on Amazon Australia: Setting Up Your Account

By this point, you’re probably asking ‘how do I sell on Amazon Australia?’ A valid question. 

It all begins with selecting a selling plan and devising a growth strategy before adding products and attracting customers – this is where Megaphone comes in.

Here are some simple steps for how to start selling on Amazon:

So, how much does it cost to sell on Amazon Australia? You’ll need to choose between an Individual or Professional plan. On the Individual plan, you’ll pay $0.99 (excluding GST) on each sale, whereas the professional plan costs $49.95 per month (excluding GST) regardless of how many sales you’ve made.  It pays to forecast your sales and have that data inform the most appropriate selling plan.

Note: both plans attract a referral fee for each sale (this is a percentage of the total transaction and varies by product category).

Now, let’s expand on that fourth step. When considering what to sell on Amazon Australia, you’ll want to think about the product, category and brand – while some categories are open to all sellers, some require a Professional account and others can’t be listed by third-party sellers.

So you’ve created an account, selected a plan and your product(s) are live – what next? Time to learn how to sell on Amazon Australia. Keep these principles in mind when attracting shoppers:

How Megaphone Can Help You Generate More Revenue With Amazon

Amazon Australia is growing rapidly; meaning competition between brands is lower. This is your chance to capitalise from less competition and get a head start on your competitors.

As Australia’s only full-service marketing agency offering Amazon, Megaphone views the e-commerce platform as one of many valuable tools in your business toolkit to help you attract more sales. We have tried and tested strategies that unpack precicely how to sell on Amazon Australia.

From Amazon SEO to competitor analysis, detailed analytics and reporting, brand building, and market research – not to mention pay-per-click advertising management, Megaphone can play a crucial role in boosting your business revenue through Amazon.

Take product listings for example. Megaphone will deliver compelling copy, high-quality images and research keywords to optimise your product’s visibility and generate higher click-through rates and sales.

Pair Megaphone’s expertise with Amazon Australia’s reach and you’ve got first-class service and a fast-track ticket to sales.

Get in touch with the team at Megaphone today to find out more about how to make money on Amazon Australia.