The Challenge of Standing Out in the Facebook Feed
It’s no secret that Facebook’s newsfeed is noisier than the MCG on Grand Final Day. With endless content competing for attention, businesses are fighting for a millisecond of eyeballs. The hard truth? If your ad doesn’t stop thumbs mid-scroll, it’s invisible.
Creating ads that demand attention is no longer a nice-to-have; it’s a non-negotiable. That’s exactly why we’ve pulled together our top Facebook advertising tips to help you break through the clutter, boost engagement, and turn scrollers into buyers.
So let’s dive into the scroll-stopper strategies that’ll help your next Facebook campaign hit.
Facebook Advertising Tips for Creating Visuals That Demand Attention
High-Quality Images and Videos
The human brain processes visuals 60,000 times faster than text, so your creative needs to slap hard and fast. Use crisp, high-resolution images and engaging videos that reflect your brand and stop the scroll. Grainy stock photos? That’s a one-way ticket to the ignore pile.
Great visuals are especially important for eCommerce brands. One Megaphone client saw a 37% increase in ROAS simply by swapping in lifestyle-focused product videos. See how here.
Eye-Catching Design
The best-performing ads use bold colours, punchy layouts, and text overlays that pop. Try split frames, unexpected hooks, and dynamic motion to draw attention. Contrast is king here, you want your creative to stand out like a neon sign in the dark.
Some of the best Facebook ads tricks are often the easiest, like using the colour red or showcasing your product or service in the first 3 seconds of a video.
Mobile Optimisation
Over 98% of Facebook users are on mobile, so your creatives must be built mobile-first. That means vertical formats, quick messaging, and thumb-friendly designs. Don’t waste precious screen space; fill it with scroll-stopping brilliance.
Crafting Compelling Copy for Facebook Ads
Clear and Concise Messaging
You’ve got three seconds, MAX! That’s why the best Facebook advertising tips start with clarity. Ditch the fluff. Lead with the problem, followed by how your product/service is the solution. Think “Want clearer skin in 7 days?” – not “Introducing our revolutionary dermatological skincare range…”
Highlighting Benefits
Consumers buy benefits, not features. Don’t just say it’s a “2-in-1 vacuum mop.” Say, “Cut cleaning time in half without lifting a finger.” Focus on outcomes, and make the user feel like they’re already living the dream.
The secret to how to make an effective Facebook ad? Hook with the struggle, offer the solution, and sell the outcome.
Using a Strong Call to Action
“Learn More” is safe, but it won’t move mountains. Test CTAs like “Shop Now” or “Get Offer” to increase urgency. Facebook advertising best practices? Use a CTA that actually drives the end goal. Want sign-ups? Use ‘Sign Up’. Want sales? Use ‘Shop Now’. If you tell people to ‘learn more’ when you really want them to buy, don’t be shocked when they bounce.
Facebook Advertising Tips for Targeting the Right Audience
Understanding Your Target Market
Every great Facebook ad starts with who you’re talking to. Your 45-year-old tradie client doesn’t want the same ad as a 23-year-old fashion lover. Drill into your ideal customer’s age, pain points, values, and spending habits.
Leveraging Facebook’s AI Targeting
Here’s where Meta really flexes its muscles. Forget stacking interests, give the algorithm your best data, and it’ll learn exactly who to go after. Upload your customer list, build lookalikes, and let Meta’s machine learning do the rest. Whether you want new mums in Sydney or sneakerheads in Melbourne, Meta knows where they are. This is how to make Facebook ads more effective, by letting AI do what it does best: find buyers.
A/B Testing Your Audience
Never assume. Always test. Want best practices for Facebook ads? Start with the stuff your customers actually see. Test one variable at a time, headline, creative, copy, or landing page, and keep the rest consistent. That’s how you pinpoint what’s actually driving clicks, conversions, and cash.
Maximise Your Facebook Ad Success with Megaphone
Let’s be real: Facebook advertising is a beast. From creative and copy to targeting and split-testing, there’s a lot to get right. And even more to get wrong.
That’s where Megaphone comes in.
As Australia’s #1 rated digital agency, Megaphone helps businesses like yours scale faster, smarter, and with fewer headaches. Our team of experienced media buyers, designers, and copywriters live and breathe social, we’ve helped brands generate over $100M+ in monthly client revenue, and we’re just getting started.
Wondering how to run FB ads effectively without wasting your budget? Partner with people who do it all day, every day and have the results to prove it. Whether you’re launching your first campaign or scaling to your next million, Megaphone’s got your back.
Curious about how to make successful Facebook ads that actually convert? Get in touch with us today, we’ll build a tailored strategy that fits your goals, audience, and budget.
Final Thoughts
If you’re serious about growth in 2025, you can’t afford to wing it with Facebook. Every detail matters, from thumb-stopping creative to split-testing and data-driven targeting. And while these Facebook advertising tips are a great starting point, true scale takes more than DIY.
Megaphone has helped thousands of brands cut CPAs, boost conversions, and turn ads into serious revenue and we’re ready to do the same for you. So why gamble with guesswork when you could partner with Australia’s leading digital agency?
Let’s stop the scroll — and start scaling. Chat with Megaphone today.