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u0022In Australia, close to 300,000 babies are born each year. Unlike most industries, baby brand shoppers are easily loyal – an impressive 50% of new mums become committed to a brand.u0022
🏆 Voted 2024’s Top-Rated Digital Marketing Agency
Here are 2 baby business owners to tell you all about it
Your baby brand is… well… your baby
Which means you can’t treat it like other eCommerce businesses. Parents buying for their kids put significantly more thought and consideration into every purchase — they need more trust and reassurance that they’re buying the best for their cherished bubs. And that means you need the best marketing strategy to get them over the line.rnrnWe’ve helped grow hundreds of baby brands over our 11+ years, and we can take your business to new heights too.
u003cdiv id=u0022element-1448u0022 class=u0022widget item-absolute paragraph u0022 data-at=u0022paragraphu0022u003ernu003cdiv class=u0022contentsu0022u003ernu003ch3 class=u0022x_beb06eea x_f97cbb0du0022u003eu003cspan class=u0022x_80fb21fcu0022u003eu003cstrongu003eu0022Our online sales have increased by 800%u0022u003c/strongu003eu003c/spanu003eu003c/h3u003ernu003c/divu003ernu003c/divu003ernu003cdiv id=u0022element-1447u0022 class=u0022widget item-absolute paragraph u0022 data-at=u0022paragraphu0022u003ernu003cdiv class=u0022contentsu0022u003ernu003cp class=u0022x_9811881d x_45843390u0022u003eu003cspan class=u0022x_f2074b6cu0022u003eu003cemu003eGlen Mayer – Co-founder @ SUBOu003c/emu003eu003c/spanu003eu003c/pu003ernrnu003c/divu003ernu003c/divu003e
James Cross u003cbru003eDirector of Cherub Baby
It’s set and forget, so you can focus on your business and not spend days figuring out the Facebook algorithm!
Leesoo Kim u003cbru003e Digital Marketing Specialist of BabyBjörn
We’re impressed with their expertise in ads covering all channels.
With 11 years in business and hundreds of millions of dollars worth of ad spend under our belt, we’ve developed an incredible baby brand setup that encourages expecting and new parents to choose your brand over your competitors – and stick around for the long-term.
And that’s just one example of many…
u003cemu003eLooking atu003c/emu003e u003cbu003eREAL baby brand accountsu003c/bu003e
Google Ads
u003cp class=u0022x_fae6260b x_cf1f0bf7u0022u003eu003cspan class=u0022x_98cb43eau0022 style=u0022color: #3366ff;u0022u003eIntelligently selling clothes with Google;rnu003c/spanu003eu003cspan class=u0022x_98cb43eau0022u003eu003cspan style=u0022color: #3366ff;u0022u003eBig Brands u0026amp; Small Brandsu003c/spanu003eu003c/spanu003eu003c/pu003ernu0026nbsp;rnu003cp class=u0022x_fae6260b x_cf1f0bf7u0022u003eu003cspan class=u0022x_98cb43eau0022u003eTom from Google runs through twou0026nbsp;clients: one spending $400k, the other spending $1,400.rnu003c/spanu003eu003c/pu003ernu003cp class=u0022x_fae6260b x_cf1f0bf7u0022u003eu003cspan class=u0022x_98cb43eau0022u003ernWhether you spend big or small, our Googleu0026nbsp;team can use the most innovative strategies to get your baby brandu0026nbsp;fantasticu0026nbsp;results.rnu003c/spanu003eu003c/pu003e
Meta Ads
u003cdiv id=u0022element-1402u0022 class=u0022widget item-absolute paragraph u0022 data-at=u0022paragraphu0022u003ernu003cdiv class=u0022contentsu0022u003ernu003cp class=u0022x_fae6260b x_46e3ef8fu0022u003eu003cspan class=u0022x_98cb43eau0022 style=u0022color: #3366ff;u0022u003eScaling baby brands with Meta adsu003c/spanu003eu003c/pu003ernrnu003c/divu003ernu003c/divu003ernu003cdiv id=u0022element-1401u0022 class=u0022widget item-absolute paragraph u0022 data-at=u0022paragraphu0022u003ernu003cdiv class=u0022contentsu0022u003ernu003cp class=u0022x_fae6260b x_46e3ef8fu0022u003eIn this video, Tina shows us how she helped a baby brand overcome ‘sale fatigue’ by keeping the customers engaged and excited.u003c/pu003ernrnu003c/divu003ernu003c/divu003e
Creative Testing
u003cspan style=u0022color: #3366ff;u0022u003eUsing smart Creative Testing to improve fashion. brands’ conversion rates.u003c/spanu003ernrnu0026nbsp;rnrnWhen this client came on board they had a lack of creative testing. We increased the level of videos, catalogues and collection ads to improve results and acheive the client’s goal ROAS.
Your great business needs great content
It takes a special brand to connect with parents. And it takes a special team to understand what motivates a parent to actually click that “buy” button. Our in-house creative team spends countless hours researching, innovating and producing scroll-stopping content that has a long-lasting impact. All combined, you get brilliant, engaging ads that connect with your audience on a deeper level, bringing in sales and helping you reach more parents and parents-to-be.
u003cp style=u0022text-align: center;u0022u003e…And great content means great resultsu003c/pu003e
u003cp style=u0022text-align: center; margin-bottom: 0;padding-bottom: 1em;u0022u003eu003cspan style=u0022color: #ffffff;u0022u003eu003ca id=u0022link-pfoqsrmwa0su0022 class=u0022url-linku0022 style=u0022color: #ffffff;u0022 href=u0022https://staging.megaphonemarketing.com.au/wall-of-100/?__hstc=28130147.9b70a73ea3793ad5752ad840bcd5fae1.1718852475118.1719482933202.1719501258367.21u0026amp;__hssc=28130147.1.1719501258367u0026amp;__hsfp=3048804036u0022 target=u0022_blanku0022 rel=u0022noopeneru0022 data-link-pfoqsrmwa0s=u0022u0022u003eFor 100 more examples of business results, click hereu003c/au003e.u003c/spanu003eu003c/pu003e
6 ways we can help you get more people shopping for your baby products
SEO
u003cp class=u0022x_dc68832au0022u003eWe put the power of the internet in your corner, helping you show up in search results where it matters most:u0026nbsp;u003cstrongu003ebefore your competitors.u003c/strongu003eu003c/pu003ernu003cp class=u0022x_dc68832au0022u003e68% of online experiences begin with a search engine. And only 0.63% of Google usersu0026nbsp;click on the second page. That’s whyu0026nbsp;u003cstrongu003eyou can’t overlook SEO.u003c/strongu003eu003c/pu003e
Google Ads
u003cp class=u0022x_dc68832au0022u003eAs au0026nbsp;u003cstrongu003eTop 3% Google Premier Partner,u003c/strongu003eu0026nbsp;we’re guided directly by Google HQ, and we spend $10m per month on Google Ads.u003c/pu003ernu003cp class=u0022x_dc68832au0022u003eOur innovation-obsessed Google Team lives and breathes Google Ads – which means that your ads and strategies are always a step ahead of the competitiu003c/pu003e
Meta Ads
u003cp class=u0022x_dc68832au0022u003eu003cstrongu003eYour ads are optimised 24/7,u003c/strongu003eu0026nbsp;to get you the best results, faster. As a Premier Meta Partner, we know the secret sauce of effective creative testing, and we pass those learnings directly on to you.u003c/pu003ernu003cp class=u0022x_dc68832au0022u003eDuring last year’s holiday period, weu0026nbsp;u003cstrongu003emade $22.8m from just $3mu003c/strongu003eu0026nbsp;ad spend, with Meta as a core component.u003c/pu003e
Email u0026 SMS Marketing
u003cp class=u0022x_dc68832au0022u003eu003cstrongu003eEmail marketing generates a 36 to 1 ROI.u003c/strongu003eu0026nbsp;You get access to Megaphone’s in-house Design Team, creative marketing experts who receive first-in-line updates directly from Klaviyo HQ,u003c/pu003ernu003cp class=u0022x_dc68832au0022u003eAs experts in high-converting email and SMS,u0026nbsp;u003cstrongu003eyou don’t just get a highly engaged audience, you get sales.u003c/strongu003eu003c/pu003e
TikTok Content Creation
u003cp class=u0022x_dc68832a x_b4e63176u0022u003eMegaphone is au0026nbsp;u003cstrongu003eGold Academy TikTok Partneru0026nbsp;u003c/strongu003eand houses Australia’s first organic-to-paid TikTok growth service.u003c/pu003ernu003cp class=u0022x_dc68832a x_b4e63176u0022u003eAnyone can make videos that goes viral. Only we can makeu0026nbsp;u003cstrongu003evideos that go viral and skyrocket your sales numbers.u0026nbsp;u003c/strongu003eWe’ve taken countless TikTok brands from 0 to 10m+ views in a matter of months.u003c/pu003e
Programmatic Ads
u003cp class=u0022x_dc68832au0022u003eHigh-tech Programmatic Ads are merelyu0026nbsp;u003cstrongu003eone of the tools we use that have helped us grow 21+ brands to over $10m.u003c/strongu003eu0026nbsp;Are you next?u003c/pu003ernu003cp class=u0022x_dc68832au0022u003eProgrammatic Ads are predicted to account foru0026nbsp;u003cstrongu003e30% of digital outdoor advertising spendu003c/strongu003eu0026nbsp;in 2025. If you don’t adapt now, competitors could get aheadu003c/pu003e
Resources to help you grow your baby business
100+ of Australia’s u003cbu003eBESTu003c/bu003e marketers to grow u003cbu003eYOURu003c/bu003e brand
We live and breathe digital marketing. Your success is our success.
