$9.1 billion is about to be spent for EOFY. Are you ready to seize the opportunity?
Does This Sound Like You?
1. Last year’s EOFY sale was underwhelming, maybe even non-existent.
2. Last year, you were throwing hail marys instead of a having a data-backed, proven approach.
3. You don’t know how to stand out this EOFY when a million other businesses are promoting their EOFY too.
If so, you need an EOFY strategy built for success
59
Brands scaled to over $2 million
21
Brands scaled to over $10 million
11
Brands scaled to over $100 million
3
Top 3% Google Premier Partner
1
2023’s Top Digital Marketing Company
Is Your EOFY Strategy Bulletproof?
34% of consumers are likely to trial new brands and products during the EOFY sales period.
That means you need a two-pronged approach: First, to attract these new customers to YOUR store, and second, to keep them around for the long-term.
Looking at Real, Award-Winning EOFY Results
$250k in 6 weeks for EOFY
A record-breaking EOFY for Droneit.
2 months prior to EOFY, Droneit was sitting at 30-40k revenue from digital channels.
After the Megaphone team worked their magic, Droneit’s digital channel sales skyrocketed to $120-$130k per month – becoming a blueprint for future revenue goals and promotions.
Megaphone EOFY Strategy
- Planned months in advance.
- Utilise 11 years of data to dictate the best plan for your business.
- Focuses on getting customers AND keeping them for years to come.
- Creating EDMs and ad assets early to ensure you get more EOFY purchases
- In-house design team that builds unique, on-brand creatives that convert.
vs Other Agencies
- Last minute strategies that rely on guesswork and assumptions.
- Focusing on quick wins, not retaining the customer for the long term.
- Not starting early enough, therefore not enough data to justify creative choices.
- Cookie-cutter template ads that don’t separate you from the competition.
500 Purchases at a 37x ROAS with a VIP EOFY sale strategy
The Megaphone internal design team came up with the idea to do 5 different deals over 5 days for this fashion brand’s 2023 VIP EOFY sale. Thanks to this strategy, it eliminated the possibility of audiences experiencing ‘ad fatigue’. The learning from each of the first four sales were applied to the final day’s sale, and with $29k worth of sales at a 73x ROAS , the results speak for themselves.
This Megaphone client, a charity organisation, had a donation goal for June of $20k. Through a combination of data-driven audience targeting, eye-catching creatives, and an angle that grabbed attention and tugged at the heartstrings, the Megaphone team was able to more than double the goal, hitting $42.6k in June to set them up for a fantastic second half of the year.
The 3-Step Megaphone EOFY Formula
That gets amazing client results for every campaign
Set your foundations for a record-breaking EOFY
May
- Scale ad spend and creative testing to find winning variations and reach new customers to bring into the funnel.
- Offer testing using your EDM database, to find the strongest offer your audience resonate with.
- Launch a competition to build up database sign ups + SMS.
Set up Welcome SMS flow.
Launch your sale with scroll-stopping ads that stand out
June
- Launch a VIP early access EOFY sale campaign via email and ads.
- Launch hype-building campaigns on organic socials (“sneak peeks”)
- During your EOFY, share “pack my order with me” TikToks.
- Update your abandoned cart and welcome email flows with your EOFY offer.
- Start EOFY ads 2 weeks early, before CPMs increase and sales fatigue kicks in.
- Make sure your offer is a minimum 30% off.
Turn your new customers into diehard brand fanatics
July
- Launch a “review” EDM campaign with all new customers to build up trust with an incentive to re-purchase.
- Extend EOFY for a final 72 hours using SMS.
- Launch new collections or “winter collections” to refresh content.
- Launch a once-off bundle or mystery box/lucky dip to continue the excitement after the sale hype fizzles.
- Cross-collaborate with a supporting brand or complementary brand to build awareness during slower sale periods.
- Encourage return purchases with one-time, personalised offers for similar products.
Performance marketing, backed by powerful intelligence
We've Grown 1,000+ Businesses Like Yours
Whether you’re an eCommerce brand or service business, we have the experience, skills and knowledge to unlock your next growth phase.
11 Years Growing Businesses. 100 Awards & Counting.
AFR Top 100 Companies 2023
Australian Financial Review Fast Starters
Most Innovative Agency of the Year
2022 Globee® Business Excellence Awards
2023’s Top TikTok Advertising Company
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2023’s Top Digital Marketing Company
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2023’s Top Google Adwords Company
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AFR Top 100 Companies 2023
Australian Financial Review Fast Starters
Why is Megaphone’s EOFY approach different from other agencies?
Care
Transparency
Results
But don’t just take our word for it…
3 Tips to Get More Google Sales this EOFY
- Update your creative assets for the Display Network to show off your sale, to help you stand out.
- Create promotion and call-out assets across Search and Shopping to shout out your sale.
- Keep your offer clear, simple and enticing.
Don’t rely on evergreen ads to bring in all of your customers. You need to lean into the seasonality if you want to maximise sales.
Our Honest Responses to Real Business Owner Questions
I've had average experiences with agencies in the past. How is Megaphone different?
You deserve a team that never settles for second-best. We’re always hungry to learn, improve and deliver you the best possible outcome. We dedicate time every week to innovation and learning, to make sure that you’re always getting top-of-the-line service and unwavering proactivity.
We will always be 100% honest with you. If we’re not a good fit, we’ll tell you from the start.
Peter Asimakopoulos, founder of NPA Events had a similar concern, having been burnt by agencies in the past. “I’ve been with a lot of agencies before where they haven’t really understood what we’re selling, what we’re doing, or anything like that. I feel like with my account manager, Stephen, and the rest of the Megaphone team, they really understand our target market and what we wanted to go after. Straight off the bat there was a lot more care and they were more invested in the business. Not just the marketing, but in general, what we’re trying to do.” Watch the full testimonial here.
We don’t just talk the talk, we walk the walk. We grew our own eCommerce brand, Silvi (rebranded to Argie) to $2 million in revenue in just 7 months.
What is the Megaphone onboarding process? How long does it take?
Once you decide that you’re ready to take your brand to the next level, you can expect a simple, easy process.
Step 1: Fill out your details (scroll to the top of this page)
Step 2: We arrange a free strategy call to learn more about your business and your goals, and see if we’d be a good fit.
Step 3: We’ll present a robust strategy based on your goals, that can help you grow your brand, get more sales or leads, and help you continue on your path to industry domination.
Step 4: After officially becoming a Megaphone partner, you’ll meet the team who will be on your account every day – data expert, creative expert, strategy lead, Google experts, and more.
And that’s it! All you have to do is fill out your details, and we’ll do the rest.
Who will be working on my account?
You will NOT have 1 account manager who manages dozens of clients. You get your own personal TEAM of SEO experts and marketing strategists. Typically, this consists of the SEO Lead, a Marketing Strategist, Copywriter(s), Graphic Designer and Data Expert.
Megaphone is also led by 2022’s Woman of the Year, Lauren Oakes, and Melbourne Young Entrepreneur Winner, Max Hertan.
I'm worried about getting a return on my investment. What peace of mind can you give me?
Over 90% of clients who partner with Megaphone see excellent results, and remain as a partner for the long-term. While this stems from the excellent results (last Black Friday, for example, we were able to turn $3.1m into $22.8m for our clients), often it is because of more intangible reasons — because of the exceptional customer service, proactivity in providing ideas, authenticity, and unwavering honesty to tell it like it is.
It’s important to view Megaphone as a long-term partner. While great results after 1 month can and do happen, we typically see the sweet spot being 3-12 months. This gives the SEO strategy enough time to be fully maximised by the Google algorithm.
Megaphone has also been recognised locally and internationally for our campaigns, our leadership and our customer service – collectively, we have over 90 awards, more than any other Australian digital marketing agency.
The most successful Megaphone-client results are when we are both aligned in our vision. As Regan from Core Foundations (Megaphone client) said, “As good as they are, it’s not a one-way street. If you know your business, with their expertise, you become dangerous.”
How much does it cost to work with Megaphone?
Based on 10+ years growing businesses and hundreds of millions of dollars worth of ad spend, we’ve found that brands willing to spend at least $1,997 per month have a greater likelihood of seeing fantastic returns.
With that in mind, Megaphone SEO packages to suit all budgets starting at $1997 p/m.
However, great SEO requires investment, so ultimately it depends how aggressively you want to scale. The higher your investment, the more keywords you can rank for, the more backlinks you can acquire, and the faster you can overtake your competition.
Does Megaphone ONLY focus on marketing? Or can you help other areas of my business too?
With strong knowledge across all aspects of business growth – from manufacturing, shipping and distribution to marketing, post-purchase experiences, community building, branding, and so much more – Megaphone acts as an extension to your business.
You will see Megaphone as part of the team, not an addition to it. That’s thanks to our unique ability to solve problems no matter in which area they arise – marketing or elsewhere.
Megaphone also has an exclusive ecosystem full of partner services you can lean on to help grow your business in other areas. This includes finance parters for if/when you need capital, tech partners to expand your digital presence, 3PLs to improve logistics and shopping, business coaches, and more.
How do Megaphone's prices compare to other digital marketing agencies?
Megaphone is a full-service digital marketing agency, which means you have access to all the opportunities you could possibly need to take your brand to the next level. Despite being able to provide more than most other agencies, our prices remain highly competitive in the landscape.
The main reason we typically start prices at $1997 for SEO is because this is the minimum investment needed to make significant difference to your organic search presence.
This competitive price also opens doors to Megaphone’s business-growth ecosystem, which consists of finance parters for if/when you need capital, tech partners to expand your digital presence, 3PLs to improve logistics and shopping, business coaches, and more.
What does the cost of my package include? Do I get more value with Megaphone than the cheaper agencies?
In the world of agencies, you typically get what you pay for. In addition to having multiple experts on your account every day, with Megaphone, you also get several important benefits that smaller, cheaper agencies are not able to provide, such as:
?Exclusive partnerships with Google (Top 3% Google Partner™), TikTok ( Gold Academy TikTok Partner), Meta, Klaviyo, Shopify, Yotpo, Gorgias & more.
?10 years of data based on hundreds of millions of dollars of ad spend. These learnings help us make your business’s strategy 10x more powerful.
?Experience across every eCommerce and service industry you can imagine. We’ve helped grow 1,000+ different Aussie businesses, and we apply those learnings to help give your brand a fast-tracked route to success.
?Innovative leadership through Woman of the Year, Lauren Oakes, and Melbourne Young Entrepreneur Winner + multiple-8-figure founder, Max Hertan.
?A dedicated “Innovation Team” who constantly hunts for new ways for your business to generate revenue and retain more customers.
?Strong relationships with complementary service providers as part of the “Megaphone Ecosystem”, such as 3PLs, tech stacks, finance partners, and more. This means that we aren’t just a digital marketing agency, we can also give you tips on how to make your business more effective from a manufacturing, shipping and service point of view too.
?Top-of-the-line reporting software so that you are always up to date with what is happening – because 100% transparency is a non-negotiable for us.
With all of this and more, you get exceptional value for money when partnering with Megaphone.
Where is Megaphone located?
Megaphone has a 100-strong team of digital marketing experts in Australia. Our headquarters is in Melbourne, Victoria.
However, we also have specialist branches in both Sydney and Brisbane, which are tailored to NSW and Queensland businesses respectively.
Why You Can’t Leave Your EOFY Planning
EOFY isn’t just a day in the calendar; it’s months’ worth of planning, testing, iterating and optimising to ensure you can find the right customers.
Not just customers who buy once, but customers who stick around for the long run and repeatedly purchase.
Your Business Deserves Nothing Short of the Best
100 Transparency, Always
Access to Latest Google Updates
Top 3% Google Premier Partner
You Own & Keep Your Assets
Fully In-House Team
Gold Academy TikTok Partner
Multiple Experts on Your Account
4x Customer Service Awards
AFR, Deloitte & Testra Endorsed
6 Ways We Can Grow Your Brand
SEO
We put the power of the internet in your corner, helping you show up in search results where it matters most: before your competitors.
68% of online experiences begin with a search engine. And only 0.63% of Google users click on the second page. That’s why you can’t overlook SEO.
Google Ads
As a Top 3% Google Premier Partner, we’re guided directly by Google HQ, and we spend $10m per month on Google Ads.
Our innovation-obsessed Google Team lives and breathes Google Ads – which means that your ads and strategies are always a step ahead of the competition.
Meta Ads
Your ads are optimised 24/7, to get you the best results, faster. As a Premier Meta Partner, we know the secret sauce of effective creative testing, and we pass those learnings directly on to you.
During last year’s holiday period, we made $22.8m from just $3m ad spend, with Meta as a core component.
Email & SMS Marketing
Email marketing generates a 36 to 1 ROI. You get access to Megaphone’s in-house Design Team, creative marketing experts who receive first-in-line updates directly from Klaviyo HQ,
As experts in high-converting email and SMS, you don’t just get a highly engaged audience, you get sales.
TikTok Content Creation
Megaphone is a Gold Academy TikTok Partner and houses Australia’s first organic-to-paid TikTok growth service.
Anyone can make videos that goes viral. Only we can make videos that go viral and skyrocket your sales numbers. We’ve taken countless TikTok brands from 0 to 10m+ views in a matter of months.
Programmatic Ads
High-tech Programmatic Ads are merely one of the tools we use that have helped us grow 21+ brands to over $10m. Are you next?
Programmatic Ads are predicted to account for 30% of digital outdoor advertising spend in 2025. If you don’t adapt now, competitors could get ahead.
We're Passionate About Growing Brands.
”From Lululemon and Puma to Make-a-Wish and OzHarvest, we've scaled hundreds, and we're rated Australia's top agency as a result.
We provide realistic expectations, focus on transparency and help you stand out. It's why we've been awarded for Australia's best customer service for four consecutive years.
Lauren OakesMegaphone CEO & 2022's Woman of the Year
Contact Us
Become Our Next Success Story
The businesses in these case studies all started with the same thing: a conversation. They had growth targets they hadn’t hit, channels that weren’t talking to each other, or campaigns that spent without compounding. We helped them fix it, and we can do the same for you. If you’re ready to build something worth writing about, let’s get to work.